Our work for Birmingham based co-working and hot-desk start-up Alpha Works included a full range of services: branding, websites, copywriting, photography, film, advertising campaigns, wall vinyls and art, social media strategy and all printed collateral and brochureware.
Our initial teaser website, was aimed to introduce and generate excitement in the brand – a completely new concept for the city.
Our full website showcases the three core desk packages in their offering, puts the building in context, promoting the vibrant culture of the local area and acts as a gateway to online member services.
It leads with a short piece of cinematography showcasing the beautiful interiors, shared spaces, and give a taste of the Alpha community, the heart of the offering.
Strong calls to action driving visitors to a choice of package. Subtle animated elements bring a sense of lightness, aspiration and lift, echoing brand values and the position of the Alpha in the iconic Alpha towerblock.
Alpha Works reached 75% capacity in the first month, within 5 months its now thriving with 100% capacity and plans to renovate another floor in 2018 to fulfil the waiting list.
“Working with &Agency on what has been a new element of CEG’s has been a very rewarding partnership. From the very outset it was clear that they got the concept and were patient and flexible with the operational elements that we worked out on route to launch. The strong visual identity and intuitive digital design has really enabled us to stand apart from other offers. It has been great to work with people who not only value good design and functionality, but can deliver it on tight timescales as well.”
Lawrence Escott, Investment Manager CEG
Client CEG London
Winner of Indigo Silver and Indigo Bronze Award 2019
Shortlisted for Awwwards Site of the day
Special Kudos Award CSS Design Awards
Shortlisted for Website of the Year 2017 from The Good Web Guide