Austin-Smith:Lord is a multi-discipline practice set up in 1949.
We were commissioned to provide a strategic overview and proposal for the redesign of a suite of documents for the practice. The documents range from A4 brochures and A5 sectors books to an on-going series of A6 conversational books.
The A5 books all follow a similar structure but feature different styling to suit the sector. Shown here is the Arts & Culture book. Styling choices here show a typographic introduction of a serif font and hand sketches of the directors and associates.