&Agency | Channel4 : Annual Report Presentation
We are a London based creative communications agency. We provide Integrated strategy, marketing and design solutions across print and digital channels.
Creative, agency, London, communications, web design, strategy, marketing, design, senior designer, art director, branding specialist, copywriter, Nina Farrell, Asa Medhurst, print, interactive, marketing, digital.
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Channel4 : Annual Report Presentation

Digital Featured

We were commissioned by Channel 4 to create an animated presentation of their annual report.

Working with the graphic language of the printed report we created a mixed-media stop frame animation, including a mix of origami animals and objects animated with real hands to illustrate key points throughout the presentation.

We brought together a top-class team of collaborators to realise this ambitious 2D, 3D and video animation.

A key challenge was the dramatically shifting landscape of the presentation content, with big editorial changes right up to the last minute – we had to move fast, implementing changes while preserving the story were telling.

The animators and post-production specialists, 1984, subsequently produced a beautiful short film using the stunning 3D origami animals, managing to realise the potential we all saw in them.

“Nina and Asa are a delight to work with.  From the outset they understood the brief, interpreted it with great creative flair and worked day and night to produce a beautiful finished product.  At every step they listened carefully and came up with imaginative solutions bringing great insight and humour to a difficult project with superb results.  We’d work with them again in a heartbeat.”

Jane Fletcher
Controller of Press & Publicity
Channel 4

 

Collaborators

1984London – Animators and post-production specialists
Michael Trew – Origami artist
Graeme Duddridge – Director of photography
Watch: Dream Life of Paper by 1984London

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