&Agency | CityWest Homes illustration
We are a London based creative communications agency. We provide Integrated strategy, marketing and design solutions across print and digital channels.
Creative, agency, London, communications, web design, strategy, marketing, design, senior designer, art director, branding specialist, copywriter, Nina Farrell, Asa Medhurst, print, interactive, marketing, digital.
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CityWest Homes illustration

Art Copywriting Digital Illustration Strategy

CityWest Homes is an award winning property services provider based in London.

As Westminster’s leading housing manager, CityWest Homes manage over 21,000 homes, which includes 9,000 leaseholder homes, 12,000 social homes and the communities which they are situated in.

CityWest Homes is going through a time of radical change to how it delivers services to its resident customers.

The transformation team at CityWest Homes invited 5 design agencies to respond to the brief – to explain in a visual way the differing projects happening within the transformation programme and how they interlink. As well as showing what the overall aim/ambition is for how CityWest Homes operates in the future.

Our winning illustration takes it’s resident customers through a digital visual journey visiting the 4  zones and key areas: Customer Services, Mobile Working, Digital Services and New Target Operating Model.

The challenge was to deliver a clear and engaging piece of visual communication that demonstrates the delivery of new digital services and the connection between them. The final illustration was completed within one week from winning the pitch.

“&Agency were brilliant to work with. They worked with us to understand our complex brief and were dyamic and adaptive in their approach when we requested changes.

This resulted in an excellent image that really captivates and engages staff throughout the organisation on the journey CityWest Homes is about to embark on.

Thank you Nina and Asa”

Phillipa Hodgson
Transformation Manager
Business Transformation
CityWest Homes Limited

 

 

 

 

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