HGG London are a boutique property development company. Their developments impact positively on the city, strengthening neighbourhoods and communities while respecting the environment.
Working with Sheila Duggan on the branding and Emma Hutton on the copy we created a new visual identity and voice for HGG. Their heritage is built on honesty and integrity – with a passion for design. This is now clearly communicated through the new sections on the website.
The site opens with a film of two inks merging, representing a mixture of talents (Architects, Designers & Developers) who are the same ambition. The Colour palette used on both the website and in the identity is based on the tone of London bricks.
The typography is modern and expertly crafted and the graphic language of the logo is reflected throughout the design.
The site is built from mobile up with a fullscreen overlay menu, parallaxing content and beautifully art directed imagery. Project pages have a flexible gallery for the client to add more content as the projects grow and a location styled google map at the bottom of each project page.
The site launched in March 2018.