Peters Fraser and Dunlop is one of the longest-established literary and talent agencies in London.
Their previous website was non responsive, complicated to navigate with key information buried, tiny imagery and text and no common graphic language.
For the new website, we streamlined the top level navigation, introduced key messaging and delivered a new graphic language. Books, Clients and Agents have equal weighting and are all cleverly linked on the backend and front-end.
We art directed and delivered a new set of portrait photography for all the agents, each showing their unique personalities plus a host of still life and group shots that can be used throughout the site.
The site launched in March 2019.