Sharedit is an experience agency that specialises in photographic and social events. Made up of a collective of five brands – The Photo Emporium, Blue Steel, Instaprint, Slowmo and Pixta – it is always evolving.
We consolidated the brands under the Sharedit umbrella, creating a consistent tone of voice and identity for the brand across print and digital. By developing a new graphic language, using stripes made up of a blend of the colours from the five collective brands, we were able to create a coherent whole. This cohesion extended to the new Instaprint and Slowmo logos which use key graphic elements from the Photo Emporium and Blue Steel to create synergy with the Sharedit brands, while being robust enough to stand on their own.
The new Sharedit website features motion graphics, combining footage and messaging, strong graphic and typographic communication, and client case studies.