Back to Live

Brand strategy and campaign for PRS for Music UK independent music venue competition.


PRS for Music collects and distributes money on behalf of songwriters, composers and music publishers, for the use of their musical compositions and lyrics.

Independent music venues were hit hard during the Covid 19 pandemic and are still in recovery. The venues are both critical to the career of PRS members and the identity of the country. 

PRS for Music launched a nationwide competition offering independent live music venues across the UK the chance to win one of six regional prizes of up to £10,000, helping to improve live music experiences for the local community, music creators, performers, and music fans.

We came up with the brand name, identity & campaign strategy for the national music prize.

Our long-list of names was defined into 4 categories: Live, Community, Transformation and Action.

Live Support, Support Act, Get it On, Sounds & Vision, Sound Cheque and Back on Track were shortlisted names presented in the first round of design.

Back to Live was chosen as it embodies the return to live music and the transformation of bringing a venue Back to life.

The logo mark features sound vibrations, adding dynamism to the staves-in-a-circle through different line weights and blends. The arc also represents a live stage.

Each region has a colour assigned. Copywriting is playful bringing in references to the competition, prize money, venues, regions, live music, and callbacks to the brand name. 

“It’s been a pleasure working with &Agency on this project, we really appreciate all the time and energy they have put in. It has had a great reactions so far and some good press and it tells a great story on social. Thanks so much for work on this, we think it looks amazing.”

Claire Wells, Senior Marketing and Events Manager, Communications and Public Affairs.



  • Brand Strategy
  • Brand Name
  • Brand Creative
  • Brand Campaign

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