Magic Numbers

Magic Numbers specialise in marketing evaluation and helping marketing people put numbers to good use. The rebrand from Gracious Economics to Magic Numbers repositioned the brand for future growth.


The new brand identity is approachable, human, playful and professional with integrity. A brand for senior level creatives and marketeers, steering away from the sea of corporate blue competitors.

As the basis for the new logo we choose a font which is friendly, curved and people centric. The dots that form the graphic language refer to data, numbers and connections. The colour palette is bright and contemporary, with clear contrast in tone to visually differentiate types of data.

Photography shows crowds of people in real life situations. The crowd subtly represents data, but in a relatable human way. By positioning the viewer above the crowd, we allude to Magic Numbers having an overview which gives them insight.

“The rebrand for my marketing analysis company was a hard brief. I wanted to make complicated number crunching feel accessible, friendly, and even fun while maintaining my business’ credibility for doing that hard analysis right. &Agency did a wonderful job. They understood the brief and then crafted something beautiful to meet it. I lost count of the times they exceeded my expectations. I can’t recommend &Agency enough.”

Dr Grace Kite, Magic Numbers


  • Brand Strategy
  • Brand Creative
  • Brand Campaign
  • Website Design & Development

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