Plan A

Plan A is an independent consultancy providing dedicated design management services for architects. The rebrand for Plan A launched in 2023.

CLIENT Plan A Consultants

Established in 2015, Plan A has developed a reliable reputation in the architectural industry.

“Design is really important to our clients; our information needs to look smart and professional. We should be producing something that they would be proud to present themselves graphically.”

We created a consistent brand approach through all of Plan A’s comms and cemented their online presence.

Working with Hutton, we established the brand foundations: Vision, Mission, Values and Ideals. We then worked on the brand tone of voice.

We presented three rounds of brand design, exploring and expanding on key concepts such as Elevation, Connection and Collaboration.

The final design focuses on the smooth and orderly process of working with Plan A through the graphic device of ‘The Line’. It is a promise: The ‘Plan’ always leads to the delivery of ‘A’, the finished article.

‘The Line’ creates a visual stability and consistency in the brand and underpins the core brand values: Straight-Talking, Singular and Focussed. It is an essential part of the brand graphic language, it’s used creatively to illustrate, highlight, guide, navigate and contain brand content.

The website brings everything together. Focusing on office culture, values with extended case studies and projects, the line takes you on a journey throughout the site. 

“&Agency have been a pleasure to work with on our full company rebrand. The entire process from start to finish has been a remarkable experience, from building our brand personality and vision, creating a design concept that reflected our company’s culture, through to the development of the final design. They have delivered a creative fresh take on our brand that is aligned to our company’s vision and aims for the future. The website they have designed is striking, functional and user friendly. We are delighted with the final result and the feedback we have received from our clients and colleagues has been amazing. We can’t thank Asa and Nina enough for all their hard work, creativity, and support.”

Zoe White, Marketing Manager, Plan A



  • Brand strategy
  • Brand creative
  • Website design & development
  • Film
  • Photography
  • Template design


  • CSS Design Awards Winners: Special Kudos, Best Innovation,
  • UI Design & UX Design
  • Web Excellence Awards 2023 – Winner

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