The Loom

The Loom is a revitalised Victorian wool warehouse, providing 100,000 sq. ft of unique workspace for creative minds in the heart of Whitechapel. Designed by Duggan Morris for Helical.


The Loom is full of stories that unravel and offer glimpses into the building’s rich history. From the woven metal gates that welcome you in to the bespoke artworks and mural by Stuart Patience, there are stories all around.

The brand and website positions The Loom as a new kind of place for entrepreneurs, innovators and creative minds to come together, be inspired and do great things.

Marketing for The Loom has attracted the client’s target occupier – businesses working in the creative industries and vendors for the cafe.

We continue to work with Helical creating The Loom marketing comms for the agents.

Project Team

  • Nina Farrell
  • Asa Medhurst
  • Sheila Duggan
  • Emma Hutton


  • Website design
  • Website development
  • Digital strategy
  • Digital marketing
  • Content creation
  • Copywriting

Similar Projects

Have a project ? Get in touch.
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google