Ten Dental & Facial is an award winning dental and facial practice, with treatment centres in Clapham Common, Clapham High Street and Balham. To coincide with the opening of their new state-of-the-art treatment centre, Ten invited us to tender for a rebrand. We developed a new aspirational brand for Ten, focusing on transformation rather than the industry norm of smiles and teeth.
We developed a new graphic language with a sophisticated colour palette of dark blue, gold and soft skin tones, a new voice and typography which influenced all aspects of the redesign from interior design, signage to ad campaigns. A big departure from toothpaste greens and blues.