Then & Now is an exhibition of Lewisham’s young people past and present, featuring photos from John Goto’s iconic 1977 Lovers Rock series and a new series by renowned photographer Des Willie.
We created a new identity for Then & Now that is playful and bold. The typography and colour palette reference the graphics from the Lovers Rock era. We also designed flyers, posters and curated the Instagram feed. This encouraged new sitters to be photographed for the ‘Now’ shoots and advertised the show, attracting a diverse set of new visitors during the duration of the exhibition.
For the website, the parallel use of typography in the logo allowed for us to create an interplay between the two different sets of photography – sliding from the past imagery into the present. Along with information about the exhibition, location and ticket options.
The site launched in October 2018 and we were awarded; Innovation, UI, UX & Special Kudos awards by CSS Design Awards.